Monatsarchiv: Mai 2012

Slow Food and Fast Food: New Trends in International Marketing

Diese Galerie enthält 2 Fotos.

Von Anne Dittmer, Francesco Sangiorgi, Svenja Schiller und Julia Zimmler 1. Definitions Slow Food The Slow Food Movement is based on organic farming and sustainability. It stands for fair and clean food (cf. N. N., http://tinyurl.com/bssg766, 2012-04-19) and combines the … Weiterlesen

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International Pricing Strategies

Kati Czerniawska, Mona Hollborn, Jutta Merz und Anna Tissen In times of globalization every company distributes products and services all over the world. This leads to increasing competition which requires the companies not only to upgrade their products and use … Weiterlesen

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Gamification – A new trend in international Marketing

Mark Helmer, Jens Hummert, Jennifer Kempen und Michael von der Lieth Gamification – A new trend in International Marketing The play instinct exists in every human being within living memory. Nowadays people all over the world spend more than 3 … Weiterlesen

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International Differences in Marketing-Orientation

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A. Introduction Thorben Buck, Jorge Chajchalac, Robert Hohnsbehn, Dorothea Palka with the friendly assistance of Dennis Juschas This hand-out illustrates the differences in development status of marketing. The article describes the history of marketing as well as the differences which occur … Weiterlesen

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Image Made in Germany – Does It Still Exist?

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Von Christian Block, Sara Bulka,  Petra Priemer und Nicola Wendt 1.   History In 1876, the development of “Made in Germany” started. On the world exhibition in Philadelphia Germans were assumed to manufacture products with inferior quality. They were disappointed because … Weiterlesen

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Green Marketing – A New Trend in International Marketing

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Roman Bahr, Daniel Otten, Kristina Rösch, Jochen Thien Green marketing is not only the promotion of products with environmental characteristics but defines a broad concept which includes activities like product modification, changes in the production process or in packaging as … Weiterlesen

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