Tagesarchiv: Mai 6, 2012

Gamification – A new trend in international Marketing

  Gamification – A new trend in International Marketing The play instinct exists in every human being within living memory. Nowadays people all over the world spend more than 3 Billion hours a week playing computer games (Cf. Stone, 2012, … Weiterlesen

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International Differences in Marketing-Orientation

Diese Galerie enthält 3 Fotos.

A. Introduction Thorben Buck, Jorge Chajchalac, Robert Hohnsbehn, Dorothea Palka with the friendly assistance of Dennis Juschas This hand-out illustrates the differences in development status of marketing. The article describes the history of marketing as well as the differences which occur … Weiterlesen

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